The Game
Back in high school, Neno and Cee rolled dice for whatever was on the line. A dollar turned into twenty, and twenty turned into lunch. Some days we lost and some days we won, but the mindset never left: take the risk and roll the dice.
The story
Take the risk. Roll the dice.
How a high-school dice game became the name, and the mindset, behind the business.
The Grind
Cee and Izzy rented out economy cars and flipped vehicles. Every car that came through needed detailing, and every one taught us something about doing it right.
The Conversation
Cee and Neno got talking: “This should be a business.” The pushback was obvious, because detailing is oversaturated. The answer was obvious too: this is NYC, and everything's oversaturated.
The Bet
With two businesses already built in a single year, Neno had the confidence to call it: get Izzy in, go all in and roll the dice.
The Crew
Three friends brought together by one thing: an appreciation for cars. When your focus is bigger than a money grab, you win, as long as you play your cards right.
